This Privacy Policy was updated on June 1, 2012.

Outback Steakhouse takes your privacy seriously both online and offline. This Privacy Policy applies to information collected online through our website, social media sites, and mobile applications, as well as information collected offline through promotions and at Outback Steakhouse restaurants.

Our Privacy Policy explains:
• What Information Do We Collect?
• How Do We Use and Share Your Information?
• How Do We Protect Your Information?
• What Choices Do You Have About Your Information?
• How Do You Correct and Update Your Information?

We want you to know up front that we provide you an “opt-out” option for some personal information collection – please see “What Choices Do You Have About Your Information?”.

What Information Do We Collect?

We collect information about you in a number of ways, including when you register for an account on our website, open a loyalty program account, purchase gift cards, or make purchases in our restaurants, online dining reservations, online food orders, as well as when you use our website and mobile applications, Facebook page, Twitter account, YouTube or other social media and online platforms. The following are examples of information we may collect from you:

• Name, address, home and mobile phone number, e-mail address, username and password, gender, anniversary and birthday;
• Credit card number, debit card number, and other payment card data for the purpose of processing purchase transactions; and
• Demographic and lifestyle information about you, including restaurant location preferences, vehicle model and color, product use preferences and interest in wine, food, events, private dining, and catering;

When you use our website, use our mobile applications or open an email from us, we may automatically collect information about you using tracking technology, including Internet Protocol Address (“IP Address”), a unique device or user identification, system and browser type, the referring address website, the content and domain pages that you access on our website or mobile applications, and the dates and times that you use our website or mobile applications. We use technology, including cookies (a piece of data that is placed on your computer when you visit a website) to automatically collect certain information, as described above, that we then use for system administration and website maintenance, troubleshooting, and to identify you when you open our e-mail or visit our website through your computer or mobile device so we can enhance your online experience and make our advertising more relevant. We may also offer certain features that are only available through the use of this technology.

You can set your browser to accept or reject cookies and to disable other tracking technology. Third party sites may also provide additional opt-out methods.

Our Privacy Policy does not cover the use of cookies by others including our partners, affiliates, tracking utility company and service providers. We do not have access or control over these cookies. We also may collect information from third party websites and other online platforms with whom we connect. For example, if you connect to our site via Facebook, Facebook provides us with certain information from your Facebook account. We may also collect similar information from other social media websites and online platforms.

We may also obtain information about you from other sources, including affiliates, advertising partners, and public databases. All of the information we collect allows us to better understand the products and services we think may be of interest to you.

Third-Party Advertising

We may use third parties to serve advertisements on other websites. In serving these advertisements, these companies may use cookies and other tracking devices to collect certain information about your visits to other websites (such as browser type, IP address, which page was visited, and time of day). This information may be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

Some of these ads are online behavioral advertising and may contain cookies that allow monitoring of your response to our advertisements. Cookies placed by these companies do not collect personal information. We limit companies that place our ads from using information for any purpose other than to assist us in our advertising efforts. If you prefer that our advertising service providers not know which website pages you have viewed, you may find out more at http://www.networkadvertising.org/ about how you can opt out. To learn more about online behavioral advertising, privacy, cookies, visit http://www.networkadvertising.org/managing/learn_more.asp.

Please note that if you opt out, you are only opting out of the collection of data through cookies, and you may still see or receive online advertising from Outback Steakhouse’s that will not be based on your preferences or behavior.

How Do We Use and Share Your Information?

Outback Steakhouse’s does not sell your personal information to third parties. Outback Steakhouse’s will only use and share your information as described in this policy to:
• Create an account for you on our website or mobile applications;
• Enroll you in a loyalty program account and other programs at your request, and to register your loyalty program account on our website and mobile application;
• Communicate with you about products and services we offer, including sending you e-mails and text messages, for restaurant promotions, special offerings, gift cards and other important information;
• Analyze the use of our products and services;
• We may share your information with certain affiliates and third parties who have agreed to protect your privacy. Such information sharing relates to:
a. assisting Outback Steakhouse’s in communicating with you about our offers;
b. fulfilling requests for products and services, improving our services, conducting research, and providing anonymous reporting for internal and external clients;
c. assisting in providing our services (for example, to process credit and debit card transactions, conduct statistical analyses, and to comply with unsubscribe lists); and
d. assisting with loss prevention in cases of suspected fraud or theft.
• Provide your information to any company who may purchase some or all of Outback Steakhouse’s assets in the future; and
• Where required by law or to comply with a valid legal process (such as a search warrant, subpoena or court order), to protect Outback’s rights or property, or to respond to emergencies when safety is a risk, it may be necessary to disclose your information to third parties.
• Enforce the incorporated policies and Terms and Conditions of use, to comply with legal obligations, and otherwise manage our business.

Outback Steakhouse’s may combine personal and non-personal information we collect or obtain with other information we obtain from third parties. We may transfer your information to Outback Steakhouse’s partners and affiliates for this purpose. Outback Steakhouse’s may also share aggregated information that cannot be used to identify you with our clients and business partners.

How Do We Protect Your Information?

We work to protect your information both online and offline by using appropriate technical, administrative and physical procedures to protect personal information from loss, misuse, or alteration.

We limit access to personal information to those who have a business need. Employees who violate Outback Steakhouse’s customer privacy safeguards are subject to disciplinary action up to and including termination.

When we share your information with third party service providers as described above, we only provide those third parties with the information necessary to perform their service and we require that they protect your information and not use it for any other purpose. We cannot, however, ensure or guarantee the security of any information you send to us and you do so at your own risk. You are responsible for maintaining the confidentiality of your passwords and any account information.

What Choices Do You Have About Your Information?

You may choose to:
• Stop receiving promotional materials by mail, telephone, text message, or e-mail;
• Update and correct your personal information;
• Request a copy of the information we have collected about you once per year;
• Cancel your account or request that we no longer use your information.

You may contact us to make any of the choices listed above by:
• Sending an e-mail to us at news@Outback.com; or
• Providing written notification to us at the address in the Contact Us section below; or

You may also opt-out of promotional e-mails by using the “Unsubscribe” link in the e-mail.

We will only send text messages to those who have expressly opted-in to receiving communications by text message. You may opt-out of receiving further text messages by sending a reply text with the word “Stop” or by contacting us by e-mail or mail as described above.

Customers who request not to be contacted will not receive offers for savings by mail/e-mail, will be excluded from Outback Steakhouse’s general mailing lists, will not be automatically entered in contests and sweepstakes, and may not receive other notices. This opt-out does not apply to certain operational communications (for example, confirmation of delivery address or restaurant reservations), to the extent permitted by law.

Under rare circumstances Outback Steakhouse’s may need to contact some or all users to relay important information about our website or restaurants. Members are not able to unsubscribe or “opt-in/opt-out” of these announcements because they may contain very important information regarding their accounts. Outback Steakhouse reserves the right to contact users to correct account errors or to supply important information Outback Steakhouse deems relevant.

How Do You Correct or Update Your Information?
You may change certain personal information or request that we delete your personal information by:
• Logging-in to your account and then entering or updating your personal information;
• By sending an e-mail to us at news@Outback.com, or by providing written notification to us by mail at the address in the Contact Us section below. Please include your current contact information, the information you are interested in accessing, and your requested changes. We will provide access and make the changes you request, or provide an explanation of what actions we will be able to make in response to your request.

When you ask us to delete your personal information, we may need to retain a record of certain personal information to comply with applicable federal, state or local law.

Account

If our website allows visitors to register for an account, you may register for an account that is accessible by a password of your choosing. You are responsible for maintaining the confidentiality of your password and account. Furthermore, you are entirely responsible for any and all activities that occur under your account. You agree to immediately notify Outback Steakhouse of any unauthorized use of your account or any other breach of security known to you

Other Sites

Our website may include links to websites operated by other companies, which may or may not be co-branded. Outback Steakhouse is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with our services or for the privacy practices of any third party. Once you leave our website via such a link, access a third party application, or click on a third party offer, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any personal information they collect from you.

Information About Children

We strive to create an online and offline environment that is respectful of families. In that light we do not knowingly collect personally identifiable information from children under the age of 13.

If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please contact us. A parent or guardian of a child under the age of 13 may review and request deletion of the child’s personally identifiable information and prohibit its use.

Policy Effectiveness and Changes

By using our website, using our mobile applications or otherwise providing us with your personal information, you agree to the terms of this Privacy Policy. Additionally, this Privacy Policy incorporates our Terms of Use. We reserve the right to modify this Privacy Policy at any time, so please review it from time to time. If we decide to change our Privacy Policy, we will post the changes here and other reasonable places in order to make you aware of the changes.

Reporting

Any improper collection or misuse of information in violation of this Privacy Policy or Outback Steakhouse’s Terms of Use should be reported by e-mail to news@Outback.com.

Contact Us

If you have any questions or concerns regarding the Outback Steakhouse’s Privacy Policy or practices, you can contact one of our customer representatives by e-mail at news@Outback.com, or write us at:

Outback Steakhouse, LLC
2202 N. West Shore Blvd., 5th Floor
Tampa, FL 33607
Attn: Privacy Policy Office